Better training leads to greater employee loyalty

The trend of the Great Resignation is leading to an increasing number of quits by employees in Germany as well. The reasons why people leave their secure jobs can be numerous. One way to prevent this and strengthen employee retention is to promote targeted training and development.

The Great Resignation is a trend in the job market that emerged during the COVID-19 pandemic. Due to increasing dissatisfaction with working conditions and demands in traditional workplaces, many employees ultimately decide to resign.

While the trend is more prevalent in the United States, the wave of resignations is also spreading to Germany. According to a Gallup study, about a quarter of all employees in Germany can imagine quitting their job within the next 12 months. With the current skilled labor shortage, all employers should be alarmed!

What can companies do to retain employees long-term?

Employees leave companies not only because of bad bosses or dull tasks but also because they lack a clear path for career development. Companies must focus on a solid employee development program that attracts and retains talents. This allows employees to unleash their potential and apply their strengths in their jobs.

To quote our former colleague Michael: "Expecting an employee to stay with you forever these days is unrealistic. But you can make sure they leave your company more valuable."

Individual training strengthens company loyalty

A development program tailored to individual needs does not guarantee that employees will not leave the company. However, it increases their satisfaction and emotional attachment, thereby increasing the likelihood of them staying longer.

Training can strengthen employee loyalty in several ways:

Increased motivation
Training programs show appreciation for employees' development. When employees feel that their employer is interested in their career growth, it boosts motivation and thus employee retention.

Improved skills
Training helps employees to improve their skills and advance their careers, leading to higher satisfaction and loyalty towards the company.

Enhanced job satisfaction
Employees who receive regular training feel more secure in their job and are more willing to apply their skills and knowledge in the interest of the company.

How can individual training programs be created?

Companies can develop individual training programs for their employees by first identifying their learning needs and goals. This can be done by conducting needs analyses in which employees are asked about their interests, skills, and potential for development. Managers should also contribute to identifying employees' learning needs.

Ideally, together with their managers, employees decide which trainings, courses, or seminars are meaningful and best align with the learning needs while also contributing to the company's objectives.

Conclusion

Training is certainly not a guarantee that employees will not quit. However, individual training programs offer a good opportunity for companies to specifically promote their employees, thereby increasing employee retention.