Digital Exhibitor Services
How we helped one of the world's largest trade fair companies to optimise and efficiently scale its digital exhibitor services.
The Customer
Messe Düsseldorf GmbH is an internationally recognised trade fair company. It organises numerous leading trade fairs and events in various sectors, both in Germany and worldwide.
The Challenge
How can digital services make exhibiting and visiting the trade fair as easy and successful as possible and thus increase the attractiveness of the trade fair for exhibitors and visitors?
Our Work
We have developed a cross-service component system and are continuously expanding it to enable the seamless integration of different services. Our focus is also on new service ideas and on improving existing services through well thought-out service and user experience design.
The Result
Digital exhibitor profiles and networking functions, marketing landing pages, an online shop for everything exhibitors need ... We have already been able to redesign many of Messe Düsseldorf's key services and expand them with innovative offerings and business models. When developing each new service, we can draw on the existing, constantly growing component system. For a more efficient and consistent development of digital customer experiences.
