The Most Important UX and UI Statistics for 2024
Let's be honest: Neglecting UX and UI design nowadays is playing with fire. Customers expect more than just a pretty website – they want seamless, intuitive experiences, and if you can't deliver that, you'll quickly fall behind. But how crucial are UX and UI really?
Some of the following statistics will help you articulate compelling arguments for improved User Experience Design and gain the approval of your stakeholders.
1. Market Growth and Economic Impacts of UX and UI
UX and UI are no longer "nice-to-have" features. They are the foundation upon which successful digital products and services are built. Businesses that invest in UX and UI not only benefit from more satisfied customers but also see a measurable improvement in their business outcomes. Market development shows: UX and UI are not just trendy; they are essential for growth and competitiveness in almost every industry.
- The global UI market reached nearly 1.6 billion USD in 2021 and is expected to grow to 3.693 billion USD by 2028, with an annual growth rate of 15.01%.
- The global UX market grew to 6,120.44 million USD in 2021 and is expected to reach 20,058 million USD by 2028 (growth rate of 16.24%).
- Every dollar invested in UX brings a return of 100 USD (ROI = 9,900%).
- Businesses that invest in UX & UI have a 32% higher revenue growth.
- A well-designed website can have a Visit-to-Order Conversion Rate that's up to 200% higher, and Visit-to-Lead Conversion Rates can be more than 400% higher.
- Increasing the UX budget by 10% can lead to an 83% increase in the Conversion Rate.
Investing in UX and UI means directly investing in the growth of your business. The impressive returns and conversion increases achievable through good UX clearly show the real potential for revenue increases and long-term success. Businesses that ignore this risk falling behind in the competition.
2. The Importance of Mobile Optimization and Usage
Mobile isn't the future; it's the present. With over half of the global internet traffic coming from mobile devices and a steadily growing share of e-commerce, mobile optimization is no longer optional – it's a must. Customers expect to access your offerings anytime and anywhere, and they expect a smooth experience. So, the question isn't whether you optimize your site for mobile, but how well you do it.
- In August 2024, mobile devices accounted for approximately 63.16% of global internet traffic.
- 50% of e-commerce revenue is generated through mobile devices, and 80% of mobile users access online shops via smartphones.
- 63% of smartphone users are more likely to buy from companies whose mobile sites or apps offer relevant product recommendations.
- 74% of visitors are likely to return to a website with good mobile UX, and 90% of smartphone users say they are more likely to continue shopping if they have a great user experience.
Without excellent mobile user experience, you're not only losing potential customers but also existing ones. Statistics clearly show that poor mobile UX drives visitors away and prevents conversions. Those who don't improve are missing valuable opportunities and risk falling behind in a highly competitive market.
3. User Behaviour and Customer Expectations: What Customers Really Want
User expectations have drastically changed over the recent years. It's no longer enough to just have a functioning website – it needs to be intuitive, personalised, and seamless. Customers want to feel understood and expect their needs to be recognised and met even before they know they have them. These high expectations put pressure on companies to deliver an exceptional user experience – or they risk losing customers to the competition.
- 66% of customers expect companies to understand their individual needs.
- 61% of users switch to another site if they don’t find what they're looking for immediately.
- 61% of users expect personalisation and 37% say they wouldn't purchase from a company that doesn't offer a personalised experience.
- 94% of people view a website as a reflection of the brand's reputation.
- 70% of Gen Z users wish websites could intuitively know what they want.
It's clear that today's customers are more demanding than ever. They want their needs to be immediately recognised and catered to. Companies that don't address this challenge risk losing customers before they've even had a chance to make a purchase. It's time to place UX and personalisation at the top of the priority list to meet these high expectations. Keep in mind: 86% of customers say they would pay more for a better UX.
4. Customer Satisfaction and Loyalty: Why Good UX is Crucial
Winning customers is important, but keeping them is crucial. Good UX not only ensures customers return but also turns them into loyal brand ambassadors. The competition is growing and customer loyalty is decreasing. An excellent user experience can make the crucial difference. Customers who feel well taken care of and understood are not only willing to pay more but also share their positive experiences with others – an invaluable advantage for any company.
- 86% of customers will leave a brand after just two poor user experiences.
- 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer relevant product recommendations.
- 23% of people who had a positive user experience share it with ten or more people. 13% share their bad experiences with 15 or more people.
- 48% of customers feel that a poorly designed mobile website indicates that the business does not care about its operation.
- Marketers report a 30% increase in engagement when fonts consistent with the brand are used.
A good UX is key to customer retention and creating brand loyalty. Statistics show that dissatisfied customers will quickly jump ship, while satisfied customers not only return but are also willing to spend more and recommend your business to others. Investing in excellent UX directly invests in the long-term stability and growth of the company.
5. Website and App Performance: First Impressions Count
It may sound cliché, but the first impression is indeed crucial – especially in the digital space. Users decide within a very short time whether to stay on your website or not. This decision is often based on the performance of your site. If your site is lacking here, you lose potential customers before they even had a chance to look at your offer.
- It takes about 50 milliseconds to form a first impression of a website, and 94% of first impressions are design-related.
- Nearly everyone (94%) says that easy navigation is the most important feature of a website.
- About 21% of mobile apps were only used once, and 24% of Android apps were uninstalled within a day after download. In total, 49% of apps were uninstalled within a month.
- A 1-second delay in page response can lower the conversion rate by 7%. If a mobile page takes longer than 3 seconds to load, 53% of visitors leave the page.
- 90% of users have stopped using an app due to poor performance.
Performance issues are more than just technical deficiencies – they are direct revenue killers. The numbers speak a clear language: Slow loading times, complicated navigation, and poor performance lead to customers jumping ship and turning to the competition. Therefore, the performance of your website and apps should be a top priority to ensure you're not losing potential revenue.
6. Technological Trends: Chatbots and AI
The way businesses interact with their customers is evolving rapidly. Chatbots and AI-powered systems are playing an increasingly significant role. They enable personalised experiences in real-time and enhance customer satisfaction. For businesses wanting to stay competitive, understanding and effectively deploying these technologies is essential. Because one thing is sure: The future of customer interaction is digital, intelligent, and personalised.
- The demand for chatbots is steadily increasing. The global chatbot market is expected to reach 9.4 billion USD by 2024.
- 70% of consumers now prefer interacting with Conversational AIs (dialogue systems based on artificial intelligence) for faster interactions.
- Personalised push notifications can increase the response rate by up to 400%.
- 75% of consumers appreciate self-service options for customer service on mobile platforms.
Chatbots and AI are not just nice additions – they are the future of customer interaction. Businesses that effectively deploy these technologies can not only increase their efficiency but also build a deeper connection with their customers. The numbers show that customers who experience fast and personalised interaction are more likely to return and purchase more.
Conclusion
UX and UI are more than just aesthetic aspects – they are crucial for economic success and long-term customer retention. Businesses that invest in these areas are rewarded with higher conversion rates, stronger customer loyalty, and increased revenue. Ensure your digital products meet your customers' expectations – both on mobile and desktop platforms.
